When Shark Tank India was announced by Sony TV last year, it did not create any noise. There was not a 'famous' name attached to the judge's panel. However, a couple of months down the line, it is the only reality show that viewers are talking about. Its hashtags are viral on Twitter and fan clubs of the 'sharks' can't seem to stop sharing memes on the internet. So how did this business reality show capture the fancy of the Indian audience and break the clutter in a segment that has been long dominated by the likes of Bigg Boss, Kaun Banega Crorepati and various dance and music reality shows that have Bollywood fire-power riding on them? We decode. from IndiaTV Entertainment: Google News Feed https://ift.tt/3kM0w6v
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