Bollywood actress Alia Bhatt has invested in Phool.co, a start-up backed by IIT-Kanpur that converts floral waste into charcoal-free luxury incense products. Founded in 2017 by engineering graduate Ankit Agarwal, Phool.co has also received Fair for Life - Fairtrade and Ecocert Organic & Natural certificates.
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Alia Bhatt invests in waste-flower recycling startup
Alia Bhatt invests in waste-flower recycling startup
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