This year, Diwali fervour will stream onto your OTT screens rather than come alive on the big screen, owing to the ongoing pandemic. An explosion of new content to keep you hooked is being readied to drop on digital platforms, to mark the festival of lights. "Post re-opening of theatres, there will be a settling period for viewers to gain trust, and confidence on the safety levels, to encourage them to step out to watch their favourite big event movie. OTTs are the best alternative in the current situation. Hence, viewership numbers may witness an upward trend on OTT platforms (during the festive season)," Chandrashekar Mantha, Partner, Deloitte India said.from IndiaTV Entertainment: Google News Feed https://ift.tt/3n1yKQG
No comments:
Post a Comment